Seabrook Crisps and Aunt Bessie’s
We recently worked with two Yorkshire brand icons, Seabrook Crisps and Aunt Bessie’s, to help launch a line of delicious, ‘quintessentially British’ Sunday roast dinner flavoured limited-edition crisps: Roast Beef & Yorkshire Pudding; Roast Turkey & Stuffing; and Roast Potato & Black Pepper.
Aunt Bessie’s partnership with Seabrook Crisps comes after the crisps maker struggled to meet ‘unprecedented demand’ for its products at the end of 2022, amid weeks of shortages of Walker's lines.
'Crisp lovers were looking for something new and different to tempt their tastebuds.'
Claire Hooper, Calbee Group UK Marketing Director