Calbee, the global snack manufacturer wanted to relaunch their plant based-brand Harvest Snaps for the UK market. Tapping into the widespread consumer trend towards plant based products and growth in holistic health and wellness lifestyles, Harvest Snaps contains only plant-based ingredients, providing consumers with a healthier option than traditional fried snacks.
Deliverables: Brand strategy & proposition | Complete brand overhaul | Brand identity | Packaging design, rolled out across multiple flavours and pack formats | Campaign creative | Sales collateral | POS.
The Outcome: Refreshed look & feel to appeal to today's consumer | National listings
'The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity'
Jon Wood, Calbee UK Commercial Director