Harvest Snaps

Calbee, the global snack manufacturer wanted to relaunch their plant based-brand Harvest Snaps for the UK market. Tapping into the widespread consumer trend towards plant based products and growth in holistic health and wellness lifestyles, Harvest Snaps contains only plant-based ingredients, providing consumers with a healthier option than traditional fried snacks.

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Deliverables: Brand strategy & proposition | Complete brand overhaul | Brand identity | Packaging design, rolled out across multiple flavours and pack formats | Campaign creative | Sales collateral | POS.

The Outcome: Refreshed look & feel to appeal to today's consumer | National listings

Before

After

'The brand represents our most innovative UK launch, responding to a genuine consumer need whilst addressing current concerns around obesity'

 

Jon Wood, Calbee UK Commercial Director

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