Paul and Sarah believe in collaboration. Our small collective of experts who we trust to work with us, deliver the very best for our clients' projects. From small projects requiring just few people or larger projects requiring 20 or more specialists. We bring strategy, planning, writers, photographers, film makers, illustrators, social doers and digital creators together to work on specific projects so we deliver the very best idea driven solutions for our clients.


Paul Alexander, Partner,

Senior Strategic Thinker
& one half of Sarah


If you have a complex problem, a new product idea, or just an inkling that something isn't right with your brand, I help by creating strategic ideas that will stand out and get noticed by more people.


Previous to setting up Fun I was a founding partner and board director of a large successful agency.


My career has seen me work on global brands, small start-ups and challenger brands and has taken him to some amazing places, Kuala Lumpur, Iceland (not the supermarket), The Highlands of Scotland and Beverley in Hull to mention a few.


I take a keen interest in offering marketing support and advice to charities, and various social initiatives.

Say hello at or checkout my distractions on twitter and instagram.

Sarah Jarman Alexander, Partner,

All Things Design & the other half of Paul


A great eye for craft and design, I strive to make brands look their very best and won't stop until I'm 100% happy!

My career started in London, before moving back to Leeds. I have worked in some of the North's best brand and advertising agencies and ran Jammy Design for 17 years. 

I also styled our home which is regularly used in photoshoots and I'm a keen pickler of delicious things we grow on the allotment.

Say hello at

or checkout my distractions on instagram.

Our Client Experience

​ABI Leisure Homes, ALDI, Asda, Aviva, Brother's Drinks, Carlsberg, Cawingredients, Chatsworth House, Chippindale Eggs, Continental Wine & Food, Cook Italia, Countryside Properties, Crabbie's Alcoholic Ginger Beer, Dalepak, Dancakes, Drynks, Durham Gin, English Country Cottages, Geia (Danish), Hardy Fishing, HSBC Bank, Hunter Wellies, Ian Macleod Distillers, Jet2, John West, Lamb’s Navy Rum, Locate In Kent, Lambrini, Maxibon, Northern Gas Networks, NHS, Puma, Ronseal, Russell Hobbs, Simon on the Streets, Soreen, Superbreak, Stan James, Strata Homes, Silvine Originals, Thornton & Ross, Vimto, Whitney Neill, Yorkshire Building Society...

Our Services:





Brand Audits

Creative Workshops

Branding Workshops 



Brand Proposition

Brand Creation

Brand Redefinition


NPD/Brand Extension

Look & Feel


Print Design 


Campaign Creation


Art Direction




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