Drynks Unlimited

The No/Lo alcohol market is booming and we were initially approached by a startup to create the packaging for range of alcohol free drinks, we proposed that they should think  bigger and create a whole new overarching brand. Drynks Unlimited was born, its aim was to start Rethinking Drinking and become the go-to brand for alcohol free, offering drinkers a wide rage of premium quality alcohol free ciders, beers and lager, with more exciting new products coming soon.


Deliverables: Defined Opportunity | Brand Creation | Strategy/Proposition | Look & Feel | Tone of Voice | NPD Development | Naming | Packaging Design | Activation | Advertising | Brand Manifesto | Brand book | Full Guidelines

The Outcome: We armed the client with everything required for brand comms. Drynks achieved distribution on and off trade. Listings in major supermarkets such as Booths. Appearing on BBC2’s Dragon's Den and successfully seeking investment from a Dragon.

 

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Our Services:

Thinking

Positioning

Insight

Strategy

Brand Audits

Creative Workshops

Branding Workshops 

Consultancy

Creating

Brand Proposition

Brand Creation

Brand Redefinition

Naming/Renaming

NPD/Brand Extension

Look & Feel

Packaging

Print Design 

Advertising

Campaign Creation

Copywriting

Art Direction

Film/Content

Illustration

Animation

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