The No/Lo alcohol market is booming and we were initially approached by a startup to create the packaging for a range of alcohol-free drinks, we proposed that they should think bigger and create a whole new overarching brand. Drynks Unlimited was born, its aim was to start Rethinking Drinking and become the go-to brand for alcohol free, offering drinkers a wide range of premium quality alcohol-free ciders, beers and lager, with more exciting new products coming soon.
Deliverables: Defined opportunity | Brand creation | Strategy/proposition | Look & feel | Tone of voice | NPD development | Naming | Packaging design | Activation | Advertising | Brand manifesto | Brand book | Full guidelines
The Outcome: We armed the client with everything required for brand comms. Drynks achieved distribution on and off trade. Listings in major supermarkets such as Booths. Appearing on BBC2’s Dragon's Den and successfully seeking investment from a Dragon.