We were approached by the owners of Perfetto Gin - a great tasting range of authentic Italian-produced gins. They had the packaging completed, but they needed a unique brand look and feel, and a brand toolkit that they could use across all comms that would stand out in the highly crowded gin market. 'Nothing Less Than Perfect' is what we delivered.
Deliverables: Proposition/strategy | Look & feel | Tone of voice | Photography | Advertising | Ecommerce Website | Social assets
Outcome: Nothing Less Than Perfect, we created everything that was needed to help this new gin stand out, both on and off trade. We collaborated with Riccardo Guasco, the acclaimed Italian artist & illustrator, to create a series of illustrations that showed the perfect gin moments. We armed the client with everything required for brand comms.