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Nine ways to improve an ad

This parody was first delivered at the San Francisco creative club in 1963, by creative director Fred Manley. It's a classic. The same convoluted/rational thinking get's applied to all sorts of business scenarios - not just advertising.

The original VW ads were ground breaking. They are a masterclass in copywriting and art direction. Can you imagine anything as clever and brilliant as this being produced today?

Apologies for the low quality images.


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