Nine ways to improve an ad

This parody was first delivered at the San Francisco creative club in 1963, by creative director Fred Manley. It's a classic. The same convoluted/rational thinking get's applied to all sorts of business scenarios - not just advertising.


The original VW ads were ground breaking. They are a masterclass in copywriting and art direction. Can you imagine anything as clever and brilliant as this being produced today?


Apologies for the low quality images.