We were approached by the owners of Perfetto Gin - a great tasting range of authentic Italian produced gins. They had the packaging completed, but they needed a unique brand look and feel, a brand toolkit that they could use across all communicates that would stand out in the highly crowded gin market. Nothing Less Than Perfect, is what we delivered.
Deliverables: Proposition/Strategy | Look & Feel | Tone of Voice | Photography | Advertising | Assets
Outcome: Nothing Less Than Perfect, we create everything that was need to help this new gin standout, both on and off trade. We collaborated with Riccardo Guasco, the acclaimed Italian artist & illustrator, to create a series of illustrations that showed the perfect gin moments. We armed the client with everything required for brand comms.