ABI Holiday Homes - Campaign Creative
ABI's agency, Ponderosa, gave us a brief: How do you bring to life an ABI holiday in a truly unique way? A way that communicates ABI's proposition 'BECAUSE THE LITTLE THINGS MATTER.'
Our idea, to create the very best of Great Britain's holiday playground in miniature. So working together, we commissioned a skilled model maker to build over 20 miniature model scenes showcasing the range of ABI homes available.
Deliverables: Agency collaboration | Idea creation | Art direction
Outcome: A little BIG idea that delivered a whole new look and feel for the client and creating standout in a very competitive sector.