Simon on the Streets
The homeless charity Simon on the Streets wanted to raise awareness on a very small budget but with maximum impact. We created the iconic blue plaques, detailing the lives of real homeless people. These were then fixed at key rough sleeping locations in Leeds, Bradford and Huddersfield city centres. We chose areas where homeless people ‘lived’ and that also had high footfall from passers-by. The campaign was also picked up by The Big Issue. We offer ongoing support to Simon on the Streets, producing annual literature and other materials.
Deliverables: Repurposed the iconic English Heritage Blue Plaques | Created a trail to find the plaques | final year report | Campaign posters
Outcome: Awareness went up 300%, social noise increased with many people commenting and engaging with the campaign on social channels. PR coverage was also extremely positive across many publications including The Big Issue which featured the campaign - ultimately seeing an uplift in donations.
‘We have worked closely with the team at Fun Agency for several projects - posters, booklets, plaques etc. They are always incredibly helpful, understanding and supportive... and let's not forget patient !! A brilliant team and organisation. Nothing is a problem to them and their design ideas and creative work is second to none. Love these guys !!’