Simon on the Streets

The homeless charity Simon on the Streets wanted to raise awareness on a very small budget but with maximum impact. We created the iconic blue plaques detailing the lives of real homeless people. These were then fixed at key rough sleeping locations in Leeds, Bradford and Huddersfield city centres. We chose areas where homeless people ‘lived’ and that also had high footfall from passers-by. The campaign was also picked up by The Big Issue. We offer ongoing support Simon on the Streets producing annual literature and other materials.

 

Deliverables: Repurposed the iconic English Heritage Blue Plaques | Created a trial to find the plaques | Final Year Report | Campaign Posters

Outcome: Awareness went up 300%, social noise increased with many people commenting and engaging with the campaign on social channels. PR coverage was also extremely positive across many publications including The Big Issue which featured the campaign - Ultimately seeing an uplift in donations.

Our Services:

Thinking

Positioning

Insight

Strategy

Brand Audits

Creative Workshops

Branding Workshops 

Consultancy

Creating

Brand Proposition

Brand Creation

Brand Redefinition

Naming/Renaming

NPD/Brand Extension

Look & Feel

Packaging

Print Design 

Advertising

Campaign Creation

Copywriting

Art Direction

Film/Content

Illustration

Animation

Fun Agency | 80 North Street | Leeds LS2 7PN

Privacy Policy

© 2020 Fun Agency Ltd. All rights reserved.