Langs Blended Scotch Whisky
Langs is a very well respected 157 year old Scottish whisky brand. It needed some care and attention, whisky drinkers are changing, many are younger and many want more diversity when it comes to their whisky, from cocktail mixer to straight up. The usual rules no longer apply. We were asked by Ian Macleod’s to refresh the brand, tell the brands story, develop three different flavour expressions, all to make it appeal to a younger international market, whilst still appealing to their traditional customers.
Deliverables: Branding | Brand Story | Tone of Voice | Packaging Design | Illustration
Outcome: The Langs brand was revived and achieved successful distribution in the USA, South Africa and Europe.