Fun have worked closely delivering new seasonal ranges for ALDI for the last 7 years and this latest project is a mocktails range using bold illustrations and colours, and consists of 4 flavours - Mojito, Piña Colada, Cosmopolitan and On the Beach.
Since its launch in May 2021, it has flown off the shelf and really appealed to consumers who are either wanting a non-alcoholic beverage or are shrewdly using a delicious mocktail base to mix their own alcoholic drinks.
Deliverables: Naming | Stylescapes | Packaging design
The Outcome: Continued collaboration between Fun, Caw and Aldi on their special Vive FMCG range.
‘We have worked with Paul & Sarah for the past 10 years, delivering concepts for our special drinks ranges we produce for Aldi. Fun consistently deliver perfect design work on time and to sometimes extremely tight deadlines. We trust Fun to understand precisely what we need every time.’
Rachel Allen, Product Development Consultant, Cawingredients